The Trimula Brahmotsavam is a 10 day festival of splendour which attracts thousands of people of diverse communities to the small town of Tirumala, the abode of Sri Venkateshwara. The grand Utsavam is celebrated during the Dussehra festivities.
The festival commemorates the manifestation of lord Venkateshwara on the earth, on the day of the Shravana Star. According to the Puranas, the first Brahmotsavam was conducted by Brahma the creator. For 9 days the professional diety, Malayappa Swamy, is taken in a grand procession every morning and evening in various decorated Vahans.
Men chanting Prabandhan, Nadaswaram, classical singing, go along with the procession with the lord. The lord and his content are adorned by rare antique jewellery. The Brahmotsavam festival culminates in the Pushkarini ceremony on the ninth day. Vishnu’s weapon, the Sudarshana Chakra, is bathed in the Pushkarini tank in a ceremony. On this day, thousands of devotees also take a plunge in the Pushkarini.